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MARKETING SERVICES WEB & SHAREPOINT PROJECT MANAGEMENT CREATIVE SERVICES BUSINESS INTELLIGENCE

Marketing Projects

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Microsoft Azure Availability on Demand Launch
Complete marketing BOM
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Business Critical SharePoint Partner Program
Program strategy, messaging and engagement framework
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HTI Polymer
Marketing Strategy
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Unisys
Multiple projects
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Sage Construction & Real Estate
Integrated marketing campaign strategy and execution
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DeLille Winery
Marketing strategy for digital presence
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Microsoft Consulting Services (MCS)
Multiple projects
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Microsoft Server Team
Multiple projects - integrated virtualization and Microsoft Private Cloud
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MSN
Campaign aimed at driving Facebook fan acquisition
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Bing
Our School Needs campaign
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Microsoft Windows Embedded Planning Team
Market research and strategy consulting
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Microsoft Windows 7 (and Windows Vista)
Marketing, readiness, and sales support
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Microsoft Unified Communications Group
Microsoft Voice Solutions Partners (VSP) strategy and channel development
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Windows Mobile 7 Team
Mobility engagement board and Windows Phone 7
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Microsoft SQL Azure
SQL Azure partner strategy and value proposition for partners
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Web & SharePoint

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Numerix and Intel Micro-site
Awareness microsite for real-time analytics
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HTC
Integrated Marketing SharePoint workflow solution
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STB Portal
Redesign of internal collaboration and communication site
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OSD Portal
Design refresh and social integration
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SoilFreeze
Complete site redesign
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Citrix
New collaboration web site for push and pull information
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MSN - Social Fix
Complete site redesign
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RFI Mastering
Website redesign, development, and launch
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Project Management

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Worldwide Office 365 Guru Contest
Office 365 Guru Contest site to drive Microsoft employee awareness
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Microsoft Integrated Virtualization Marketing Campaign
Project management and development of complete marketing campaign for new technology
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Bing
Bing strategy for developers, webmasters, and marketers, and Bing Toolbox
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US Office 365 Partner and Field Readiness
Prepare MS partners and field for launch of Office 365
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US Office 365 Evidence
Portal to ensure MS people could find the evidence they need
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US Beat the Geek Contest
Entice LARs and distributors to learn about Office
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Creative Projects

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Sogeti OneShare Animation
High impact, high energy motion graphic video
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LIA Demo App Video
App demo video with motion graphics and transitions
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HAS Caremechanix
Interview with basic motion graphics
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AssistX TestPolicy animation
Quick, engaging motion graphic
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Microsoft Partner Network: Power of Credentials
A short animated video
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Sage Launch Video
A short animated video
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Business Critical SharePoint Ecosystem Animated Video
A short animated video
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IFS 360 Scheduling Software
A short animated video
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Sogeti Collaboration Animation
3-dimensional animated video
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Microsoft Windows Phone Group
Windows Phone 7 animation to drive action with Microsoft Partners
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Ampeg (Loud Technologies)
GVT guitar amp line animated video
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Sogeti
Hybrid Azure Solutions animated video
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Business Intelligence

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Microsoft Server and Cloud Identity & Security
Scorecard, and performance-aligned content portal
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Microsoft Internal marketing, partner and product teams
Internal Microsoft tools development
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Academic Scorecard
Development of customized scorecards, SharePoint enhancement and streamlined overall reporting process
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DPE Business Tools
Developed and implemented a fully automated reporting system, created scorecards, and established a streamlined process
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Creative Projects

Microsoft Azure Availability on Demand Launch

Who: Microsoft

What: Organizations need a simpler easier way to onboard the cloud and activate hybrid cloud service models. The Azure team wanted to meet key customer use cases by broadening their message around two base technologies.

How: The Allytics team helped define the initial messaging for this new set of services: Availability on Demand. We then developed each service use case and created assets that would support sales throughout their engagements with customers. This took the form of a series of Infographics, event assets, customer presentations, datasheets, and animations.

Results: Strong, easily consumable messages and visual stories helped create separation and land the unique value of Availability on Demand, resulting in strong pickup of message. In addition, the excitement - both internally and externally - for some use cases has changed how the product is priced and delivered, which in turn allows the client to capitalize on this interest and grow Azure consumption.

Sogeti OneShare Animation

Who: Sogeti

What: As the world of application development continues to fly forward with increasing speed and intensity, Sogeti wanted a bold way to showcase that they have the perfect platform to match.

How: After reviewing all the benefits of Sogeti’s new, “OneShare” applications platform, we were able to establish an animation script and motion graphics display that perfectly aligned with both the hard-edge and industrial tones of their new product, as well as the overall integrity of their company’s brand.

Results: A high energy, high impact video that’s able to blend the values and distinguishing factors of Sogeti’s new OneShare platform. It takes a minimal, modern, and bold approach to storytelling; and it truly sets Sogeti apart as an executive-level brand.

LIA Demo App Video

Who: LIA

What: LIA wanted a video demonstrating their new app in a how-to format while highlighting Windows features.

How: After working with the LIA team to lock on the video’s script and storyboard, we practiced with the app to make sure our hand actions aligned with the script. During filming, we made sure to keep in mind the shots that would (and wouldn’t) work, as well the items that we’d need to take care of in post. While we edited and sifted through the footage, we created the bumpers for the beginning and end of the video that meshed well with LIA’s existing branding. All of the footage and motion graphics were then timed to a voiceover that was consistent with LIA’s other demo videos.

Results: LIA is happy with the work and will use it when selling to Microsoft clients. Microsoft will also promote internally.

HAS Caremechanix

Who: Health Access Solutions and Microsoft

What: HAS and Microsoft wanted a way to engage and educate business and technical decision makers about Caremechanix and the problems it solves for. Together, we produced two videos using speakers who are experts in their field who shared why and how Caremechanix is changing the industry.

How: After reviewing the scripts and storyboards with the HAS and Microsoft teams, Allytics worked with two different film crews – one in Los Gatos, CA to film two speakers, and the other crew at the Redmond Microsoft campus for two more speakers – to capture the interview footage. Speakers were encouraged to go off-script and use their own words for more natural feeling video. We used brand-aligned motion graphics to highlight the main points of the script and give the videos a bit more visual interest.

Results: The videos turned out great, and HAS is very satisfied – they’re calling the videos "Very professional with strong market messages" – David Murphy. The videos are being used at conferences and promoted internally in Microsoft.

AssistX TestPolicy animation

Who: AssistX and Microsoft

What: AssistX was looking for a high-level and engaging way to showcase their classroom management tool, TestPolicy, in way that would allure to teachers and educational decision makers by displaying the power of solution’s capabilities and features, as well as the ease of integration using Windows devices.

How: After a few fun storyboarding sessions, we were able to come up with a graphical treatment that centered on clean, upbeat design, and a motion treatment that focused on fluid, clever element transitions to align with the smooth experience provided by TestPolicy.

Results: All stakeholders were thrilled with the simple animation, and the final product came out to be appealing and informative. AssistX has leveraged the video at numerous educational conferences as well as product information pages online.

Who: Numerix

What: Numerix needed to drive awareness for the need of real-time analytics in derivatives trading, and present cloud as a viable solution in delivering results. Additionally Numerix needed to further the conversation around providing a single source of truth across the organization, a key differentiator of theirs.

How: The Allytics team delivered a micro-site that allowed both stories to be presented in a logical flow and presented common use cases to make the findings more substantive. Additionally, this website was designed in conjunction with a partnership with Intel giving additional exposure for Numerix, and presenting the critical value that Intel processors play in this solution.

Results: Numerix used this website alongside their traditional marketing and social media pushes to continue to extend their brand as a thought leader in this space. The website also acted to drive awareness for their products, and led to increased webinar participation feeding their sales funnel.

Who: HTC

What: The HTC PR and Social Media teams needed to bring alignment, control, and visibility across the organization to improve core messaging and communications with customers.

How: Allytics created a SharePoint 2010 collaboration platform to streamline PR and AR reporting and processes, and improve Social Media response tools and collaboration. Allytics focused on establishing a secure workflow with user-centric navigation. Additional features provided a method for HTC to build a history within their messaging and communications plans and a means for responding to customers and social buzz. The result was a highly usable internal and agency partner tool set that featured calendar planning, workflow and centralized info to support global needs, along with visibility and a tiered response system.

Results: HTC rolled this out across their entire internal team in each subsidiary, with channel leads, as well as to external agency partners. Recent internal surveys highlighted positive feedback and response regarding the uptake, recurring use, and general effectiveness at providing content and guidance to support stakeholders in their core job functions.

Who: Microsoft SharePoint Team

What: The Microsoft SharePoint team was looking to surface the great work Microsoft partners have done connecting SharePoint to Line of Business Systems. After a successful pilot, they were looking to build a full-scale, comprehensive program that highlights these partners and their offerings to customers with SAP, PeopleSoft, Oracle or other LOB systems. Allytics was engaged to build the initial strategy, messaging and engagement framework for the program, and to on-board new partners. Microsoft needed a resourceful team with partner ecosystem experience.

How: The Allytics team defined a target audience of Systems Integrators (SIs) and Independent Software Vendors (ISVs) globally that focus on SharePoint, and have leadership and proven expertise in LOB integration. Allytics drove the outreach plan, the web presence, digital and social media, events strategy, marketing collateral, and more to recruit and onboard the most appropriate qualified partners for the program. Allytics helped Microsoft identify the program benefits, and supported partners to ensure they had necessary access to their entitled benefits and additional resources. The BCSP Forum was created and includes a monthly online presentation from Microsoft, a social media community on Yammer (the only existing external network run by Microsoft), and promotional opportunities at multiple industry events, such as SharePoint Conference, COLLABORATE, and Worldwide Partner Conference (WPC).

Results: The recruitment phase of the program was carefully timed to coincide with WPC, where key partners could be contacted personally but in large numbers saving Microsoft money and valuable time. The goal was to on-board 50 partners. We nearly doubled the goal, creating a diverse group of 92 highly qualified solution and service providers. Partners are currently executing on go-to-market plans aligned with BCSP goals, engaged in the BCSP social media community, and are partnering together to share best practices and improve the solutions they provide to customers. Allytics has helped generate leads for BCSP partners and Microsoft by supporting a strong presence at key industry events, with more planned for the future. Allytics provides ongoing strategic, logistical, marketing, and creative support to nurture and grow the BCSP partner program.

Microsoft Partner Network: Power of Credentials

Who: Microsoft Partner Network

What: Microsoft is one of the world’s largest providers of computer and software training, and has certification systems that provide accreditation to software professionals for their skills in developing, deploying and integrating solutions. Microsoft’s goal was to drive awareness of the new accreditation program.

How: Allytics built an animated video that provided a comprehensive view of the new program that highlighted the value of the certification, outlined the new categories, and how to get engaged.

Results: The animated video was a valuable resource to Microsoft as it has been utilized for years across multiple settings. It was primarily used as an on-line tool to support digital campaigns driving the certification.

Sage Launch Video

Who: Sage Launch Video

What: Sage is a leader in Construction and Real Estate software, with thousands of customers utilizing Sage’s on-premise solutions. Sage has led the initiative to leverage cloud technology to enable them to provide remote capabilities through their on-premise solutions. Allytics was asked to support the launch of this product from the marketing strategy all the way through to the implementation.

How: Allytics developed a video outlining the fundamental story of the product in the voice of their customer. The video was the key tool in the digital and physical campaign during the launch.

Results: Sage has been using this video as a key part of their story. It is featured on the website and is leveraged across events, direct selling engagements, and to drive broad awareness.

Who: HTI Polymer

What: HTI Polymer has grown to be one of the top polymer flooring companies in North America by delivering quality flooring, establishing processes and procedures that ensure success, and by standing behind their work. While they were busy building relationships, and serving major companies like Costco, Boeing, Intel, Facebook, Coca-Cola, Bayer and Owens Corning, their website and core marketing efforts were neglected. HTI hired Allytics to tell their story and build them a marketing platform. The short term objective was to overhaul their messaging and build them a new website. Longer term, they wanted to establish a platform for marketing that will grow with the company, allow them to engage in modern marketing tactics, and ensure long term consistency and success www.HTIPolymer.com.

How: The Allytics team worked with HTI to understand the business, their competition, and the needs of their customers. We worked with them to evaluate their customers’ buying scenarios and behavior, and build a plan for optimizing the web site. The existing website was actually interfering with their success and making them seem less professional, less quality oriented, and less modern than they actually are. Allytics focused on telling the right story, and building a .net site with extensive SEO focus to house that story. We upped the image with targeted messaging, appropriate custom photography and simple target aligned navigation.

Results: In the first month of new messaging and a new web site they had 6 substantive leads and closed real deals. They were ranked #1 on Google for key searches relevant to polymer floors, and they had a platform for building Search Engine Marketing campaigns. They had over 36,000 sets of eyeballs that saw their brand.

Who: Unisys

What: Unisys is one of the worlds’ most respected and dependable global systems integrators. With sales and delivery personnel around the world and solutions across multiple platforms, disseminating information and building a community for sharing insight and IP is an on-going challenge. Allytics worked within their existing SharePoint infrastructure and built a collaboration hub that gives key field personnel a single location to find topical information..

How: Allytics worked with the internal collaboration team to understand the type of information their field’s needed. We then built and deployed a hub that dramatically improved the effectiveness of Unisys’ internal SharePoint site enabling them to reach this audience. We then built a short animated video to be shared at large sales meetings and accessible across other Unisys internal sites. This video explained the value of the new hub, the benefits to the user, and how to utilize the programs tools and resources.

Results: The Allytics team successfully delivered the video animation and updated SharePoint site on an aggressive timeline. Our client was impressed with the quality of the work delivered, and the quick turn-around. The video will be used at events and promoted internally to help drive awareness and traffic to the new Unisys SharePoint site.

Who: Business Critical SharePoint Ecosystem Animated Video

What: Microsoft’s SharePoint is the world’s leading collaboration platform. Recently, Microsoft wanted to help customers understand how they can utilize SharePoint to optimize their Line of Business Systems such as PeopleSoft, JD Edwards, and SAP. Allytics built the service provider ecosystem enabling the key industry players to work together to ensure solutions were available to customers.

How: To help tell this story Allytics built a short animated video providing customers with context, encouraging them to find a service provider and helping them get started. The video was lightly customized for 65 providers.

Results: The service provider ecosystem is thriving, with twice as many partners as the original target. The video has been shown at tradeshows for SharePoint, in Keynote presentations, and was deployed on over 50 of the partner’s websites.

IFS 360 Scheduling Software

Who: IFS 360 Scheduling Software

What: IFS is a global IT solutions provider that focuses on industries with strategies of any of four core processes: Service & asset management, manufacturing, supply chain, and projects. Allytics was asked to drive awareness and build a reusable digital tool for their asset maintenance and service scheduling software.

How: Allytics developed a short animated video to articulate the function and value of IFS 360 Scheduling software. This video was designed as a tool for IFS digital marketing campaigns, but is also leveraged across events, sales engagements, and field activities.

Results: IFS has been using this video as a key part of their digital story. This video has also been utilized in tradeshows, sales calls, and in presentations.

Sogeti Collaboration Animation

Who: Sogeti

What: : Sogeti is a global enterprise service provider with a leadership position in collaboration services. Articulating the tremendous value of their offerings to the world’s largest companies was a challenge. Allytics helped Sogeti refine their messaging, and presented their customers with a comprehensive story that was enticing, actionable, and portable (across devices, global geography).

How: Allytics developed a 3-dimensional animated video that outlines their unique approach and the value of Sogeti’s collaboration offerings. The animated video was designed to provide context for customers on Sogeti’s website, and also to be used in trade shows, sales presentations, and partnership meetings. The purpose of this video was to break down the components of the solution with a technology overview that aligned with the customer needs.

Results: Sogeti has been able to use this video across broad audiences, cross-section of events, selling situations, and digital opportunities. Sogeti views this as a key tool for simplifying the story, shortening the sales cycle, and building a common message across field personnel, and partners.

Who: Sage Construction & Real Estate

What: The Sage team enlisted Allytics to develop a launch strategy for a new cloud-based extension to an existing product offering. They were in need of a distinct creative look and platform to distinguish the new product against their existing offerings, as well as an overall marketing and launch plan.

How: The Allytics team developed an integrated Marketing strategy and execution plan that included web presence, digital and social media, sales support and events. The communications vehicles and messaging were optimized across all the relevant audiences Sage needed to reach, including business partners, business owners, and end users. Allytics brought the new product offering to life by building the creative concept and platform that leveraged Sage’s existing brand while providing a distinct look and feel for the new product.

Results: The successful launch was carefully timed to coincide with key industry events, and aligns with Sage’s cloud vision and product roadmap. They are now enabled with the marketing tools they need. Sage’s internal sales team and business partners can represent the product, drives subscriptions, and capitalize on customer opportunities. The creative platform developed by Allytics has evolved into sustained brand guidelines, which will be used for new products in the category. Looking ahead, Sage has readied its sales force and is now poised for future product features and releases.

Who: DeLille Winery

What: DeLille, one of Washington’s most respected wineries, was faced with an outdated online presence. The day-to-day marketing operations of a winery of DeLille’s stature leave little time for marketing planning and strategy.

How: DeLille turned to Allytics to help bring together online sales, web presence, social media and all-up marketing strategy. Allytics drove a full digital presence audit, and worked with the DeLille team over the next several months to update the online ecommerce process, restructure the website, build a plan for social media, and think through marketing strategy. Allytics also built an audience-targeted strategy that allowed them to focus on a few key audiences.

Results: Sales are up dramatically. The website now has logical and helpful navigation. The online store is much more functional, the social media is an aligned element of the marketing strategy, and DeLille is focused on what they should be doing - building great wines, and getting in front of the right people.

Who: Microsoft Consulting Services (MCS)

What: Multiple projects - MCS creates cutting edge solutions using Microsoft products. To keep the smartest people in the world focused on technical depth (rather than marketing), MCS turned to Allytics to assist in the planning and execution of their marketing efforts.

How: Allytics worked as a part of the team, providing end-to-end Marketing support from planning through partner engagement, offer development, communications, and deliverables management.

Results: Microsoft has a clear, strong, cohesive story for their Datacenter Private Cloud, Office 365, and Security solutions. Internal constituent groups are aware of the offerings and the right people have the right information to conduct to customer-facing presentations. Internally, management knows the goals, how the team intends to bring these great solutions to market, and how to hit their numbers.

Who: Microsoft Server Team

What: Multiple projects - Integrated Virtualization and Microsoft Private Cloud

How: Microsoft’s virtualization strategy is taking the server market by storm. Since 2008, Allytics has been helping Microsoft formulate and tell their story. From building the first virtualization scenarios that helped technical people worldwide understand how Microsoft’s Integrated Virtualization worked, to building the most recent messaging around Private Cloud and System Center 2012, we have been with them every step of the way.

Results: Today, Microsoft’s Partner community is equipped to speak with confidence to customers on behalf of Microsoft on all topics virtualization, ranging from Windows Server to desktop virtualization. We have built core messaging, slide presentations, posters and animated videos, as well as webcasts for product teams, field teams and for Microsoft’s partners.

Who: MSN

What: Launched a campaign that aimed to drive Facebook fan acquisition

How: MSN was looking to dramatically increase the Facebook fan base within a within a specific user audience. The effors was intended to increase brand reach and maintain relevance with the changing needs of their target market.

Results: This fully-integrated marketing campaign required Allytics to work across many groups, employ social media and digital marketing tactics, and ultimately land fans with MSN. The result: approximately 550k new Facebook fans.

Who: Bing

What: Our School Needs campaign

How: Microsoft Gives often and deeply. In this instance, Microsoft donated funds to schools in need of assistance.

Results: Ally supported the Bing Cause team. Participants created user-generated content, such as video essays, and submitted their entry to potentially win $500,000 towards their school project.

Who: Microsoft Windows Embedded Planning Team

What: Market research and strategy consulting - Microsoft wanted to do a better job of bringing their embedded Windows product to market in a timely fashion.

How: Allytics was hired to determine the necessary steps to improve efficiency, processes, and strategies to accelerate and boost Microsoft’s embedded device market share. During the project, we analyzed the chip and embedded operating system market, and made recommendations that are still being implemented to this day, for: lead and sales process, influencing chip design, influencing software preference, and leveraging partners.

Results: Microsoft was able to invest optimally to impact the market. These investments were different than prior to our research, focusing farther upstream in the decision process.

Who: Microsoft Windows 7 (and Windows Vista)

What: Since the 2003 pre-beta of Windows Vista, Ally Marketing and Allytics have supported Microsoft in marketing, readiness and multiple facets of releasing and driving sales of desktop operating systems.

How: We have played major roles in the US, driving partner readiness and field readiness, and strategically supporting betas, launches and post-launch sales and marketing. We have also been instrumental in raising awareness of application compatibility issues with Microsoft corporate, and driving solutions for resolution.

Results: Projects have ranged from strategy, readiness programs and content, LAR programs and content, communications, and partner programs and content. With over 40 projects in the Windows client business, we have made a substantial impact. Our client in the US Subsidiary met his goals, built an amazing partner channel, and was promoted.

Who: Microsoft Unified Communications Group

What: Microsoft Voice Solutions Partners (VSP) strategy and channel development – Microsoft needed to recruit several hundred partners globally, to architect, deploy, manage and maintain the thousands of OCS-based (now Lync) voice systems the launch of their new product would generate.

How: Allytics built an end-to-end strategy that taught the Microsoft field how to recruit and build the partners they needed. We delivered this strategy to the field, and to the partners, as a part of the process of enticing them to join. We built entice, recruit, ready, engage and entrench assets and tools that aligned corporate and field resources and drove action.

Results: This multi-phase 3-year process included a fully-integrated strategy, field process and incentives, communications, airlifts, partner engagement, partner advisory groups, deep training and pipeline efforts. Goal: 100 partners in the first year and 400 over the next two years. Actual: 200 the first year, and the program currently manages some 600 partners

Who: Windows Mobile 7 Team

What: Microsoft needs to update their partner community on the opportunities available with Windows Phone, and entice them to commit to participating and developing on the phone. To ensure broad availability, landing of the message, and super-high impact, an animated video was built to tell the story, and drive the message.

How: Working with the team, we started with the specific goals, ideated the various approaches that might help us achieve those goals, and decided on an animated video that would introduce new users to how Windows Phone looks and feels.

Results: This full-team effort called on skills from animators, messaging and image specialists, and our team of subject matter experts, in order to bring the right message together, with the right images to land a highly actionable, high production animation. The goal is to drive an increase in Windows Phone competency sign-up, as measured through Microsoft’s Partner Program (MPN).

Who: Microsoft SQL Azure

What: SQL Azure partner strategy and value proposition for partners

How: Allytics assisted the Microsoft SQL Azure and Middleware Marketing team in developing core content that became DNA for much of the content to follow. Our early work with SQL Azure was delivered as slide presentations, strategy documents and field playbooks, and for use online, and in managing partners and field.

Results: The core strategy and scenarios were landed at the 2010 Microsoft Worldwide Partner Conference, Microsoft’s internal field global sales meeting, and throughout many other events and communication channels. Most importantly, we helped eliminate noise and the development of off-brand content. By having core content available for field and partners early, they were not generating their own, and this kept the story clean.

Who: Microsoft Server and Cloud Identity & Security

What: Scorecard, and performance-aligned content portal

How: Microsoft needed tools and analysis to help them build effective sales force management with their Security and Identity team. Over the course of 3 years we built and maintained the system and tool set they use today.

Results: Scorecards represent the current status of the business. Each scorecard is updated on a monthly basis, with weekly updates. Sales tools include detailed analysis of multiple factors that drive and measure success in the business. This toolset is how Microsoft drives sales force performance and optimization with one of their multi-billion dollar businesses. Managers in this particular group have optimized performance with their teams and have the information to dynamically respond to their business.

Who: Microsoft Internal marketing, partner and product teams

What: Internal Microsoft Tools development: Selling and managing Microsoft’s breadth of products is a complex and challenging task that spans many divisions and roles. They employ very strict controls and processes internally to manage the business. Allytics builds Sharepoint based tools and applications and traditional Web Based tools for internal use that deliver secure access, secure money transfer, secure communications, and provide valuable insight to key constituent groups.

How: With developers, analysts, and business architects on staff, we are able to work with various groups on short and long term projects to deliver what they need and within their given budget.

Results: Several of our tools have become standard across processes and divisions. Massive cost controls, transparency and insight into activities and performance, reduced stockholder risk.

Who: Microsoft Developer Platform Evangelists Division

What: The Microsoft Developer Platform Evangelists Division (DPE) commissioned the Allytics team to improve the analytics capabilities of one of their internal SharePoint websites (Microsoft Student Programs SharePoint), by enhancing the Excel model which drives dashboard reporting. Allytics collaborated with the Microsoft team to impact the data that drives reporting, while still maintaining a consistent look and feel within the site.

How: Allytics drove the development and ongoing maintenance of Excel-based scorecards, in order to track and show progress on field representatives’ sales goals, to report out on DPE group goals and metrics, and to consolidate data which surfaces in the reporting dashboard. Additional SharePoint development enhanced collaboration on deliverables, goals and metrics amongst the Microsoft internal team.

Results: The DPE team now have in their arsenal several customized Excel-based scorecards that more efficiently track and show progress toward field representative goals and overall team metrics, which they are able to utilize and implement on an ongoing basis. The scorecards provide fresh monthly insights, and the results drive adjustment to incentive programs and employee compensation goals.

Who: Microsoft DPE Division Business Tools Team

What: In need of a system for tracking and monitoring sales activity, the Microsoft DPE Business Tools team tapped Allytics to create and maintain their metrics and activity reports. Allytics was brought on to help hone and develop reporting on an ongoing basis, as well as manage and maintain DPE Tools’ internal SharePoint site and calendars. Allytics created and optimized activity reports such as ALM Catalyst Engagement Program, Marketing & Sales Consolidation, and Development Planning Services.

How: The Allytics team tied the new reports with existing secure data feeds, in order to efficiently collect the necessary data to compile the reports. Allytics took DPE Tools Team’s concept of a manually-generated reporting system, and automated the entire thing, end-to-end. By streamlining and automating the reporting process, Allytics was able to normalize data inputs, so that the resulting reports are now consistent and reliable.

Results: Microsoft DPE’s sales representatives are now able to input information and changes within a spreadsheet, and have those changes automatically and seamlessly be reflected on the reporting side, without any kinks or breaks in the system. The DPE Tools team is now empowered to generate accurate reports quickly, whenever they need to do so, with a guaranteed, standardized result.

Who: Microsoft Office 365 Team - Office 365 Guru Contest

What: Office 365 was a new cloud offering Microsoft was releasing. Internally, people knew Office, but Office 365 was a new way of selling and consuming productivity software. Sales and Marketing people worldwide needed to be educated on the new offering, without ignoring their day jobs. This meant we needed to motivate them to find and consume the education materials with only a few minutes of attention a day.

How: Allytics managed the Microsoft internal online trivia contest that engaged Microsoft employees worldwide to learn about the product one day at a time.

Results: Over 1,000 Microsoft full-time employees participated in the “I’m an Office 365 Guru” contest.

Who: Microsoft Integrated Virtualization Marketing Campaign

What: The company needed project management and development for a complete marketing campaign for new technology. The role of virtualization has grown massively in the last 3 years. Microsoft for over a decade has been formulating the technology, strategy and platform that make the values of virtualization a reality. Yet, all the components are distributed across many Operating Systems, Applications and Features. Bringing them all together into an integrated story that explains to customers how Virtualization works, how they can benefit, and how to use it was an important strategic initiative.

How: Allytics drove a project to identify key individuals for telling the stories, became subject matter experts rapidly and pushed the team hard to question previous premises, clarify scenarios, and deliver simple but comprehensive content.

Results: With 12 key deliverables hitting the market and Microsoft’s field everyone was equipped to tell this super important story broadly. Silverlight demos, a poster, slide decks, videos and other media were used, and much of the messaging is still evident in today’s Microsoft private cloud story.

Who: Bing

What: Bing strategy for developers, webmasters, and marketers, and Bing toolbox; Bing needed to establish trust and gain support from the influencers in their ecosystem to sway them away from another major competitor.

How: Allytics led the execution of strategy development and targeting key audiences to engage with Bing. This execution included redesign of the Bing Tools Page, and development of a documentation strategy and documentation development to teach audiences how to work with Bing, all of which enabled the audience to become more aware of and engaged with the search engine.

Results: Created a richer, more predictable experience for the ecosystem. Built trust, initiated engagement and established Bing relevance in a path toward monetization. We were able to reduce the bounce rate on the Webmaster Tools page to 1/3 the number of people leaving in just one week.

Who: Microsoft Office 365 Team - Office 365 Readiness

What: Office 365 is a complex product that is a new and innovative way to do business. In order to generate the appropriate readiness and excitement around Office 365, the client needed support in building and executing on a multi-faceted readiness strategy.

How: Allytics provided ongoing management of the project while developing and executing a series of communications, readiness content, and strategy. Allytics built an engagement framework around Office 365 Beta and Launch readiness activities, as well as established actual Field and Partner training metrics. To support Office 365 Launch and Beta, Allytics implemented a excitement activities, education activities, and incentives. This entailed driving action across many teams, multiple owners, and with considerable pressure for time, budget and success.

Results: Office 365 readiness was achieved and the program considered a success with internal constituents and partners.

Who: Microsoft Office 365 Team - Office 365 Evidence

What: As a new offering, Office 365 needed a single location that they could send internal groups to, for displaying case studies and Office 365 success stories. Customers want to know who else has implemented Office 365 and was it a success.

How: Allytics drove awareness, excitement, and adoption of the tools to the partner reseller audience. Beat the Geek was a campaign built from a contest, that proved to engage resellers exactly as we were hoping. This helped the team exceed their goals. The campaign, included an excitement kit a website and communication strategy that focused on educating the partner reseller audience on Office.

Results: The portal was a success and served its function well. In addition, we collected evidence through Office 365 Beta Claims and used these to create personas that were used for marketing purposes. All in all, considered a very successful evidence program.

Who: Microsoft Office Team - Beat the Geek

What: Software resellers see a lot of products and incentives thrown at their sales people. Microsoft needed to cut through all that noise, and make sure that a large quantity of key sales people heard the message, learned about the product, and would be prepared to represent it to customers.

How: Microsoft gives often and deeply. In this instance, Microsoft gave money to schools that needed help.

Results: Over 500 reps participated. This program was also leveraged for the internal launch of Office in what was called the “Tell Everyone Campaign”. Over 1200 partners requested the Office 2010 excitement kit.

Who: Microsoft Server & Tools Division (STB)

What: To strengthen internal communications within the Server and Tools Division (STB) at Microsoft, Allytics was hired to redesign the STB Communications Center portal. Additionally, Microsoft needed a more robust and user-friendly interactive interface to replace their Silverlight filtering carousel.

How: Allytics designers, web developers and project managers worked closely with the STB team to identify how information could best be consumed, and where communication could be improved using the portal. The site now has great navigation and visual appeal, easily accessible content, and looks and feels like other sites employees are accustomed to using. More importantly, it enables stronger communication between employees.

Results: The team can now update the site themselves. Employees are able to access the information they need when they need it, with very little effort.

Who: Microsoft Online Services Division (OSD)

What: Having tapped Allytics in the past for the successful development of their initial internal site and additional customized HR pages, Microsoft Online Services Division (OSD) hired Allytics again for their latest site refresh. OSD aimed to launch an updated, interactive site that implemented the new look and feel of Windows 8 and Windows Phone 7. Their objective was to entice their team and users across Microsoft to return and continue to engage with the tool as a primary information source for the division.

How: In addition to creating a new site that is visually accessible, sleek, and intriguing, the Allytics team incorporated new social media features, such as “Social Buzz” and “What’s New” sections. Allytics also implemented Hot Docs, which enable stakeholders to highlight critical items and ensure they are highly visible to users.

Results: Traffic – and excitement – has increased notably amongst the OSD team. Employees can now provide direct feedback to individuals in the management team, and the addition of interactive social features has users returning and engaging with the site more often and more deeply than ever before.

Who: SoilFreeze

What: The SoilFreeze website was text based with poor imagery that didn’t represent their innovative technology well. As a construction company specializing in ground freezing services for construction and environmental industries, telling the story visually is critical. SoilFreeze, hired Allytics to redesign the layout, content, and graphics for their website to be more up-to-date and visually appealing to their target audience.

How: Allytics spent time with the team to understand how a customer gets to the realization that freezing the ground is the best of many options for various construction scenarios. We then set out to represent that epiphany on their site.

Results: The new SoilFreeze site clearly showcases the services offered by SoilFreeze, instantly tells the unique story, effectively educates the audience and emphasizes the benefits of SoilFreeze vs. its competitors, and highlights the impact of recent projects.

Who: Citrix

What: After nearly two decades of a deep partnership, Citrix and Microsoft had information and critical joint content scattered across many resources. Consequently, both field organizations were dealing with outdated info, underutilized resources, confusing and sometimes conflicting content.

How: Citrix decided to solve the problem once and for all and brought in Allytics to build a joint site that would act as the single version of the truth, the single call to action for joint activities, and as a place where employees of both companies would receive push and pull content that is relevant to their jobs. The site showcases the new information relevant to both teams, optimized for quick information access.

Results: The site successfully differentiated Citrix from other Microsoft partners and helped to build momentum for relationships to develop at the local level between both companies. Over time, sites have been consolidated, and the site has acted as a platform for launching new relationship content and investments. Upon further socialization of the website to more people at both companies, excitement grew and the decision was made to use the site as the primary landing page of a joint “Go to Market” campaign.

Who: MSN

What: The MSN team was looking at a way to replace their monthly team e-newsletter with a more interactive way to inform the audience about MSN and Bing social media news.

How: Allytics redesigned and customized a SharePoint site - Social Fix - to serve as a newsletter and blog for the Consumer Marketing Group. We personalized each blog post with the contributor’s mini biography and photo. Making their photo and biography available to all viewers helped to promote intimacy between the bloggers and the audience. Ally re-skinned the website to give it a more modern feel, replacing the outdated format and adding new features including a banner, graphics, and other user-friendly and interactive elements. The layout was revamped from a traditional SharePoint site with customized user-friendly navigation and the ability to subscribe to and RSS feed.

Results: The site created a more enticing portal for the MSN team, ensuring they have the information they need to do their jobs.

Who: RFI Mastering

What: Website redesign and development

How: Mastering is the last stage in audio production that makes music “ready for mass media”. It is a critical step, and must be done with care. Quality mastering requires expensive equipment, specially designed rooms, and highly experienced engineers. RFI is one of the handful of quality mastering houses capable of mastering big name artists.

Results: Warmth, quality, equipment and experience are what people look for at the end of the production journey. Allytics used a combination of graphic design elements, photography, and site development to embody those values in RFI new site. The RFI site is now current, is a source of pride, and is being used as a tool to drive business.

Microsoft Windows Phone Group

Who: Microsoft Windows Phone Group

What: Microsoft Corporation has a large network of business partners. Many of them build mobile phone applications for their customers within mobility platforms offered by Microsoft’s competitors. The Microsoft Windows Phone team sought to increase awareness and drive loyalty with these partners. The intention is to demonstrate the great development opportunities for the new Windows Phone 7. Simultaneously they wanted to increase knowledge about membership within Microsoft Partner Network (MPN) Mobility Competency.

How: Allytics built an animated video that promotes the benefits of the Mobility Competency and clarifies the process to become certified in that Competency. At the same time the video rightfully positions the Windows Phone as a lucrative extension of a business partner’s existing investment in Microsoft. The Allytics animation team designed the video to do more than just align with Windows Phone brand style guidelines – the movements of the animation itself mirror the unique interface that the Windows Phone offers to its users.

Results: With the video now live on YouTube, the Windows Phone team has been enabled to link to the video from several web pages within the Microsoft Partner Network – including Mobility Competency pages, and Windows Phone product pages. They have also leveraged the video by distributing it via digital and social channels, such as Facebook, Twitter, and targeted emails. Additional exposure to the video is planned for Microsoft’s 2012 World Partner Conference.

Ampeg (Loud Technologies)

Who: Ampeg (Loud Technologies)

What: Animated video to launch a new GVT guitar amp line as line extension.

How: Ampeg uses social media to connect with their global highly specialized musician target market audience. In an effort to launch the new GVT guitar amp line, Allytics provided a video animation that directly connects with the target audience, introduces the new product line, and generated buzz and excitement. This tool is also valuable for use in stores, NAMM booths, and other venues where quality video has a capturing impact.

Results: Allytics drove this from inception through execution. This included, idea, creative direction, script, creative elements, video, original music, and production. This Video is front and center on the launch site for GVT, and has had over 10,000 clicked views. It effectively portrays the GVT in a real world scenario, and is landing well with musicians.

Sogeti

Who: Sogeti

What: Sogeti, as a leader in enterprise development services, was one of the first to market with a serious Windows Azure offering. The company helps customers build Windows Azure Applications and migrate existing applications to the Windows Azure Platform. They needed to drive awareness about this offering with their existing and potential customers and promote trial of Sogeti’s Hybrid Azure Solutions.

How: Allytics built an animated video that accentuates Sogeti’s strengths around Windows Azure services while positioning the offering. This video is on brand, and will be used as a key element in the launch of this new offering.

Results: Sogeti uses the video on their website as the launch point for customers interested in Azure Solutions. They also use it for tradeshows, presentations, and other sales and marketing efforts.